Mast Kalandar - Bengaluru

Working Singles like me are really handicap when it comes to good food. Girls still are able to manage their food, as generally they are good cook themselves. But a lazy guy like me, who does not know anything about cooking except Maggi, tends to search and research for good food joints. For us, a breakfast is an alien territory. And for lunch, we are dependent on home-made food brought by married office colleagues to fulfill our taste palettes. We look for food, which tastes yum, is lighter on my wallet, and some nutritional value. Moreover being a vegetarian, leaves me with minimal choices.

Mast Kalandar can solve all your food related issues in Bangalore. Mast Kalandar, is a vegetarian food joint with north Indian dishes at affordable prices. Its interiors are youthful and trendy. Its value-for-money meals are well packaged and interestingly named. It has variety of options from Punjabi dishes to Rajasthani dishes. If you are planning to visit their joints during peak hours in weekends, then forget about it. You can see people waiting in a queue outside their food joints during peak hours.

Mast Kalandar is been positioned well. It’s been targeted at the north Indian living in south India. Mast Kalandar has never lost its focus of catering to their target market even after their resounding success. Word of mouth marketing has helped the food joint to grow from 1 food-joint to 7 food-joints in the city in just 3 years.

I would recommend Mast Kalandar to every north Indian vegetarian.

Visit http://www.mastkalandar.com/

Year 1999 to 2009: From Human to Machine

My weekdays are quite simple. It’s full of work, with professional and family issues, a tired day and 8hrs of sleep! And weekends are spent in watching movie, networking with friends, washing and cleaning etc. But still far far away from mental peace. I have been running after success all these years (thanks to social and parental pressure). And realized, success is yet very far, but in the process, I lost… Myself.

Music was something that had always helped me in connecting me with my soul. Singing used to be my passion, Sonu Nigam, Rafi, Kishore Da etc. used to be demi-gods. Used to love singing for hours and hours. I used to listen to different songs, write their lyrics, and practice those songs. Everyone used to love my voice and my singing. Even though I have never learnt music, it was something that came naturally to me.

Interestingly, I was never the music buff. But in class 7th, school compulsorily asked everyone to attend activity classes. There were typography, computers, dancing, painting, electronics classes etc. I chose music, because there used to be no music teacher in my school in those days. I thought, it would be good to attend music classes as they would be free periods. I would use that time to finish my homework.

But the very day, a music teacher joined, Ms. Pratima Kumar. Every student was shocked. As they always thought, that music classes would be free time. Prathima Ma’am called every student one by one to sing “Hey Sharde Maa”. We all used to sing this song daily in our assembly. After everyone was over, she called me and Sumit Rathore to the stage. We were bit terrified. She announced, they were the best singers, as they struck the near perfect chords. I never looked back. Prathima ma’am was my motivation, my first Guru. She helped me in improving my singing skills, with Dice Sir who was an expert in English music. Soon I was among the best singers in my school. Next, I wanted to learn classical, I wanted to be trained.

In early class 12th, I asked my dad, “I don’t want to study. I want to be a singer. I want to learn music. ” My dad replied, “Finish up your board exams, become an engineer. Once you are successful, do whatever you want to pursue your ambitions.” His point of view was logical. But soon I realised that there is no connection between Passion and Logic.

So here I am today. I am an engineer, MBA, marketer, and yet “Nothing”. First engineering, then interviews, then MBA preparation, MBA, and now job. After 10 years of hardships, I realized, I couldn’t sing. I need to start afresh to polish my skills. I have lost the gift of God.

Programs like Indian Idol, Saregamapa, and Amul Voice of India, bring tears to my eyes, when I saw someone else fulfilling my dreams. Thanks to loved ones around me, as they keep motivating me to continue singing. And I even want to!

But thanks to the last decade, as I am more a machine now than a human. Emotions, aspirations and talent, all are lost in the process to be a machine, like everyone.

Why Do We Disrespect Women ???

I was waiting for the day to get over, and was planning to pack my bags to home. Three twitter updates spoiled my mood completely for the day. It was on an issue, on which I have always spoken of. It’s about disrespecting women.

Read these three news items:-

“In a strange ritual 2,000 women, who were believed to be 'possessed' by evil spirits, were given severe, blood-oozing lashing in public to 'free them from these bad elements' in a village in Tamil Nadu. The whipping ritual included girls as young as 10-years-old.This strange ritual continued for five hours at the annual festival of the ancient Sri Achappan Temple on the Vijaydashmi day.
One girl was whipped for not showing interest in studies. The parents believed that the lack of interest was because there was an evil spirit residing in her. One girl received lashings for not attaining puberty on time and another for her irregular menstrual periods !!!”

http://www.ndtv.com/convergence/ndtv/new/NDTV-Show-Special.aspx?ID=365

“A 23-year-old hotel management student has claimed that she was abducted, gang-raped and filmed the act by four men after taking her to three states in about a month !!!”

http://indiatoday.intoday.in/index.php?issueid=97&id=64304&option=com_content&task=view§ionid=4

“Frances Gomes, a father was convinced that if his daughters left his flat, they would be raped or "corrupted". So he kept his daughters, 27-year-old Barbara and 21-year-old Elizabeth, locked up with their mother for 7 years in Mumbai !!!”

http://www.ndtv.com/news/india/locked_tortured_by_father_for_7_years.php

No justification (whether be it tradition, mentality, illiteracy etc.), can approve any form of disrespect to women. Can someone give one good reason, why such instances happen, in every form of society, be it rural, or urban.
As my title goes, Why do we disrespect women ???, I am still searching for an answer.

“Khatron Ke Khiladi” – Level 2

Akshay Kumar and Colors Channel are back with the next season of their highly successful show, “Khatron Ke Khiladi” – Level 2. Frankly, I was never so interested in such reality shows. A similar show called, “Is Jungle Se Mujhe Bachao” had just recently ended on Sony. I always thought “Khatron Ke Khiladi” would be on the similar lines to “Is Jungle Se Mujhe Bachao”, “Roadies” and “Stuntmania”. Moreover, neither the celebrities participating in the show were appealing enough to watch the show.
These shows, being featured on the major channels at prime time, leaves you without much option. And thus one can’t avoid having a glimpse of these reality shows. Even I had too. Interestingly, I was surprised and entertained. The stunts in “Khatron Ke Khiladi” were fearful, gutsy, exciting and innovative.

Full marks to Colors and the team of “Khatron Ke Khiladi”, for raising the standards of the show through such nail biting stunts. I would recommend you all to watch “Khatron Ke Khiladi”. It’s surely a level above to all other reality shows.

BJP's "Chintan Baithak"

I was completely shocked when I was told that BJP expelled Mr. Jaswant Singh. Unfortunately, there was only Jaswant Singh(among few) in BJP whom I respected as an intellectual. He was the only man or I should say the Man-Mohan of BJP. He was intelligent, highly qualified and above all, apolitical like many other BJP leaders. If not secular, at least he seemed secular to the general public.

Moreover BJP's "Chintan Baithak" came out with reasons of loss in 2009 general elections. All the reasons were pointing only two things.
Firstly, poor strategy and secondly poor marketing of ideas.
As per me,BJP used all media tools effectively to convey their ideology. But the problem was never in the promotion.
The main reasons for BJP's loss are the other two P's.
Product: The ideology of being stubborn, the ideology of spreading hatred, the ideology of introspecting the past and not planning for the future, the ideology of non-secularism, when mixed together, forms BJP i.e. a poor product. Such a poor product can only be sold to your customers(electorate) once. Soon the customers realize that they have been cheated.
Price: If we would have brought BJP back to power, then the price we had to pay for it would have been huge.BJP's ideology disturbs the social coherence of India. I have always believed that BJP is an Allopathic medicine. They may solve India's problems; but would also give various side-effects(for e.g. hindutva,moral policing etc.) that would hurt our country later.

My dad, who was once BJP loyalist, amusingly used to say, BJP means " Bhaago Janta Peetegi"...

KAMINEY... !!!

This was the movie; I was desperately waiting for .Reason, interesting trailers and Visual Bharadwaj. He has given movies like Makdi, Maqbool, Omkara and The Blue Umbrella. All have been meaningful, interesting and entertaining.
I always wanted to watch premiere of the movie. Thankfully to CREDAI Karnataka Realty Expo, I wasn't able to watch the movie, whole weekend. Reviews were out, everyone had loved it. Now I have to see it.
Monday after the job, I ensured not to miss the movie. And guess what, it was memorable experience. As rightfully Rajeev Masand says,'Kaminey is imaginative and original’. It made me remembered movie of 70s era, which had everything, fun action thrill drama and romance.
Kaminey was nice blend of all. I had completely forgotten that there was Shahid Kapoor in the movie. I flowed with the story through Guddu, Sweety and Charlie.
I was mesmerized with Shahid's acting and the supporting casts. As per me the movie is "Fuberb". Movie is embraced with catchy and classy music blended with Gulzar Sahab's unmatchable lyrics.
Loved the line... "Ek dil se dosti thi... Ye huzur bhi kaminey...!!!"

My next target... "What's your Rashee" by Ashutosh Gowarikar.

Team Manmohan !!!

I missed the opportunity to congratulate Mr. Manmohan Singh through my blog on 24th April. On 24th I was elated when I got the news that Congress is back. Or I should say, back with bang. I was so afraid, on 24th morning. I never wanted to BJP to be back, atleast until they drop their idea of hindutva.

Moreover, I am more or less happy with the list of ministers in Manmohan’s team. I personally wanted people like Shashi Tharoor and other young guns in some form of ministries. Inclusion of people like Sachin Pilot, Jyotiraditya Scindia, Jatin Prasad, Agatha Sangma etc. as MoS was a great decision. People like Pranab Mukherjee, P. Chidambaram, Kamalnath, Kapil Sibbal, Dayanidhi Maran, Praful Patel and others all getting key ministries to bring results rather than promises. Yes they had to compromise bit due to politics, but Sonia Gandhi, Rahul Gandhi and adamant Manmohan hand-picked most of them.

I guess for the first time ever on Indian news channels, we found so much discussion on list of ministers and portfolios. As if Team Manmohan is on a mission to change India. Team Manmohan gives me hope, a hope for progress, hope for social security, hope for secularism. I trust Team Manmohan, because most of the ministers are extremely qualified with education and experience. Moreover we can see a nice blend of youth and experience in the team.

HORN OK PLEASE…!!!

Firstly, a good news. I bought a bike, “Bajaj Platina”. It was badly needed as I have to daily travel to the office. Travelling in buses was horrible and “autowallas” of Bangalore were too demanding. So I had to waste more time in travelling, which could also have been spent doing something constructive.
Bike gives you a sense of freedom and a driving pleasure. I can now go anywhere in city, anytime. I am so happy, not only because, I own a bike, but also, I have to no more be dependent on Bangalore’s autowallas.

Bangalore traffic made me realize the importance of horns in your vehicle. Not only it is necessary to alert the vehicles around you, but it’s also a mode for expression. During long traffic queues, I have seen people honking to show their anger towards vehicle ahead them. Their horns yell asking people to make roads for them. Horns are also a great mode of stress buster. Angrier you are with the traffic, harder you press the horn. Horns are also used to irritate people. I myself have tried to horn out autowallas ahead of me, just to irritate them. It’s my form of revenge against all the problems they have given to me during my two year stay at Bangalore. Horns are also mode for fun. I have heard weirdest of horns,from a baby’s cry to police’s siren. But actually I believe horns should always be weird. I guess, only then you are heard among all the similar sounds in traffic.

So next time, when you listen to a harsh horn around you, just for one second, try to think the real reason behind it.

The importance of PR campaign... "Grappo Fizz"

Just a week back, I wrote about Parle Agro’s new refreshing brand, LMN. But soon I found that, Parle Agro have also introduced a new brand named, “Grappo Fizz”. It seems they are going aggressive this summer. After the success story of Appy Fizz, the product is been extended to Grappo Fizz. As the name suggests, Grappo Fizz is a carbonated Grape- flavored beverage. Grappo Fizz comes in two SKUs — 300 ml (priced at Rs 20) and 500 ml (at Rs 27). I am yet to see its TVC and more importantly, yet to taste it.

Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, says, “Grappo Fizz is targeted at the youth who is constantly looking for ‘new options’. Parle Agro plans to tap into this segment through various activities including a television commercial, which will be on air this weekend. The TVC will weave an “entire brand persona around” Grappo Fizz who is introduced as a “Youthful rapper” and the cousin of the Appy Fizz character."

But I am disappointed by few things. When I tried searching about Grappo Fizz on internet, I found only one article listed in Business Line and Money Control. I also tried to get the image of Grappo Fizz, but even that was unavailable. Thus, it means, a pro-active PR campaign is missing out. The only reason could be, Grappo Fizz may still be in experimental stage. I believe, Parle should aggressively market their new products to catch consumer’s attention. But the saddest thing was, one cannot find any information about these new products of Parle Agro even on their official website. Neither have they mentioned LMN as their new product nor Grappo Fizz. I guess Parle Agro have really forgotten to update its website.

Parle expects youth to buy Grappo Fizz, who is constantly looking for 'new options'. But they have forgotten that these new-product exploring customers will like to grab more information through either retail stores, or newspapers or internet. But due to lack of poor PR campaign, no information could be found in newspapers or internet. Neither Grappo Fizz is extensively distributed into markets, just after its launch. Parle doesn’t even care to inform their inquisitive customers through its website.

Parle Agro needs to be proactive in marketing and should be a step ahead. Moreover, they should realize the importance of PR campaigns to create successful brands in future.

Lemony... "LMN" !!!

Yesterday afternoon, after lunch, I went to my nearby retail shop to buy a soft drink. Generally, I tend to buy Thums Up or Coke. But there I saw a new beverage brand, named “LMN”. I liked the packaging, which attracted me towards that brand. Moreover, I was really impressed by name “LMN” as it sounds cool, young, yet meaningful. In today’s times of fast food and speed dating, the name “LMN” seems to be derived from the SMS version of the word lemon. I bought it. Price was reasonable and competitive, as 200ml. tetra pack was of Rs.10. I really liked its taste as it was a nice surprise to me. Unlike other carbonated drinks, “LMN” was a non-carbonated lemon drink on lines of traditional Indian ‘Nimbu-Pani’.

Being an inquisitive marketer, I tried to look up more about the brand. Interestingly, “LMN” is a brand from the house of Parle Agro. My favorite beverage brand, Parle Agro, has always given tough competitions to MNC giants Pepsi and Coke. As an industry pioneer, Parle Agro was the first to introduce fruit drinks in a Tetra Pak in India, the first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. Its brands like Frooti and Appy are successful and have created their own niche.

“LMN” will interestingly get a direct competition from Pepsi’s “Nimbooz”. But, I believe, “LMN” has got better packaging and brand name than “Nimbooz”. The striking green and yellow color makes the pack noticeable and increases its shelf appeal. In the PET offering, the unique bottle design of “LMN” makes it stand apart from the rest. LMN differentiates its appearance from common carbonated lemon drinks like Limca and Mirinda. As per Nimbooz, it looks like another version of Limca, and thus it seems repetitive. LMN feels new and fresh. “LMN” also takes a refreshingly fresh take on lemon, with a catchy tagline – “The Emergency Lemon Refresher”.
Interestingly, "LMN" was everywhere into the market much before its TV commercial, whereas TV ads of "Nimbooz" is on every TV channel, but diificult to find in stores.

I am yet to taste” Nimbooz”, but personally, even if “Nimbooz” tastes better, I would still buy “LMN”. Reason, it being Indian (you know how nationalist I am).

Watch TV ad here: LMN

I salute you Mr. Kamlesh Patel !!!

These days, on Friday late evenings, whenever I call up my loved ones, I get a same reply from all, ‘We are busy watching, Dance India Dance, so can we talk later!’ After months of being neglected on Friday evenings, I decided to check this show out. And believe me or not, I got hooked up to show! I was mesmerized by the emphatic dance performances of the contestants. I saw the whole show with the feeling of awe! I was personally impressed by the prince of popping and locking, “Prince” from Baroda.

But one performance made me cry (you know how emotional I am!). In fact everyone cried, including Mithun Da, the jury, the contestants and the audience. The credit goes to a man named, “Mr. Kamlesh Patel”. I was touched by his performance! As if, I was taught a great lesson of life, by that dance performance. You all must be thinking, what was so special in that performance?

Kamlesh Patel is a physically challenged man. He cannot stand on his legs, as his legs are paralyzed (at the age of 5). So he danced with his hands on Indian patriotic songs! We were all speechless by his performance with moistened eyes. We felt so small in front of him. As Mr. Remo (jury) said, ‘No one in this world can judge this performance’. When everyone was crying, Kamlesh Patel was smiling. I guess he was smiling on God, on the whole world, on us!

Kamlesh Patel had the fortitude and determination to fight against the odds. Even being paralyzed, he never bogged down, practiced dancing and honed his talent. Today, for me he is the man to look up to. He is the man, who teaches us, even in adversities, one shouldn’t accept defeat. Kamlesh Patel is an answer to all those who think, that being physically challenged is a curse.
Friends, learn not to complaint. Instead, learn to fight against the odds and emerge as the winner. And as always, be a step ahead.

Watch his dance performances here:
Kamlesh Patel Video 1
Kamlesh Patel Video 2

OPEN... a weekly mind stimulant...!!!

RPG group is entering into publications by launching its new current affairs magazine named, “OPEN”. It would be launched on 3rd of April. Sandipan Deb is the editor of the magazine, who, in fact, was one of the founder editors of Outlook, more than a decade ago.

The positioning of this magazine is quite interesting. As per the report from afaqs, the target audience would be. 'Individuals who belong to SEC A1, are around 32 years (both male and female) of age, with a monthly household income of Rs 2 lakh, hold senior managerial positions, drive C segment cars, wear branded apparel, use high-end phones or Blackberrys and travel abroad at least once a year.'
It would be available only in top 12 cities of India, with the price of Rs.30. Its competitors India Today, Outlook etc. charges Rs.25 per issue. Open, feels that there is no direct competition with these magazines, which, according to them, are more mass magazines. ‘It will be positioned as an interesting, intelligent and stimulating magazine.’

Open also thought of interesting form of marketing too. Firstly, magazine would be sold only on its merits and not on the basis of freebies. ‘Therefore, the magazine is actively pursuing an alternate model of acquiring readers. They have a database of their target audience that has passed through stringent filters. Open is sending an exclusive and personalized offer to these cherry-picked consumers, giving them an opportunity to experience the product for four issues free of cost.’

Moreover, Open’s size will be more than an inch wider than the standard A4 size of most of the magazines. Thus, when opened, the magazine gives an additional two inches for the content and also maximizes the ad impact.

Open has planned a 360 degree communication strategy, which includes outdoor in Delhi, Mumbai and Bengaluru, multiplexes and the Internet. To start with, television isn't part of the media mix. Ad films will be shown in multiplexes, before movies that are frequented by their target audience. Also, there will be buzz-marketing activities at malls to engage them.

It would be interesting to see, how successful is Open's marketing, once it is out in the market.

Ref. - www.afaqs.com

Ohh Ri Duniya... Gulaal !!!

I was really impressed by the movie "Gulaal" based on dirty politics in Rajasthan. Anurag Kashyap, the director has its own style to portrait his script. But I was overwhelmed by lyrics and dialogues of the movie, all credits to Piyush Mishra. Here are few lines from the song "Duniya". Similar to the movie, the lyrics is hard hitting and very true. Read this friends !

"पलछिन में रातें चली जाती हैं ,
पलछिन में बातें चली जाती हैं !
रह जाते हैं जो सवेरा वो ढूंढें,
जलते मकान में बसेरा वो ढूंढें !!

जैसी बची है वैसी की वैसी, बचा लो ये दुनिया,
अपना समझ के अपनों के जैसी, उठा लो ये दुनिया !
छिटपुट सी बातों में जलने लगेगी, संभालो ये दुनिया,
कट पिट के रातों में पलने लगेगी, संभालो ये दुनिया !!
ओह री दुनिया, ओह री दुनिया...

वो कहें हैं की दुनिया ये इतनी नहीं है,
सितारों से आगे जहाँ और भी हैं !
ये हम ही नहीं, वहां और भी हैं,
हमारी हर एक बात होती वहीँ हैं !!
हमें ऐतराज़ नहीं हैं कहीं भी,
वो आई है फाजिल हम पे सही की!

मगर फलसफा ये बिगड़ जाता है जो,
वो कहते है..
आलिम ये कहता वहां इश्वर हैं !
फाजिल ये कहता वहां अल्लाह हैं,
काफिर ये कहता वहां ईसा हैं !!

मंजिल ये कहती तब इन्सान से की,
तुम्हारी हैं तुम ही संभालो ये दुनिया !
ये उजड़े हुए चंद बासी चरागों,
तुम्हारे ये काले इरादों की दुनिया !!

ओह री दुनिया, ओह री दुनिया..."

Why India needs a Nano ???

Suhel Seth rightly says, "From a marketing perspective, it has already gone into the lexicon of India's people and the fact that Tata called it a people's car is even more suggestive of the transfer of ownership of the brand from a company to its users: the people. How many brands can claim this? And how many brands have ever used this form of positioning? It is rare in times such as these to avoid paid advertising and yet launch a brand that has a lot riding on it. But then again, Nano is one car that needs no definition. It has been embraced as a vehicle of change but even more critically; as a vehicle of empowerment and it is here that the Tatas have provided that huge leap as it were."

Read More - "Why India needs a Nano?"

Deflation On Inflation...

In simple layman terms deflation connotes a contraction in the general price levels. As the inflation has fallen to a 30 year low of 0.44 %, which is now turning out to new darker clouds of deflation from inflation on India. The skyrocketing inflation has come to an end for now but had put us into new worrisome shoes in this dis-inflationary environment is a fallout of the drop in commodity prices, rollback in production and weakening demand. Such a sudden and frenzied fall in inflation numbers brings to another worry, namely Deflation.

For general consumers food grain prices are still holding high, vegetable prices have gone down lower on diesel prices. The decline in prices of food articles, fuel and metals has pushed the WPI to strange lows in March, 09. Mainly consumers and manufacturers defer spending, trying to cut production costs by either firing workers or employees which entirely leads to drop in demand and further fall in prices. Deflation has a deep and harsh impact on the economy. As companies are forced to sell their products at reduced prices along with reduce out their margins, which indirectly threatens job loss and pay cuts which is a cause of worry.

There is still a room of scope and joy as the Consumer Price Index (CPI), which is a reflector of retail prices at the end-consumer level, held firm at 10.45%. Along with that Oil prices has again started soaring in international market along with that all time gold prices will bring some respite to the commodities market. Along with that this was just on week figures so deflation has not officially entered Indian Economy. I believe both RBI & Present government won't give easy permission giving out more scope to debt to expand from now onwards for a medium term. So folks don’t panic…..

Credits - Manik Gursahani

Ref. - Business Line

Limca's... “Haseen Lamho Ko” !!!

Saw the new Limca’s advertisement, “Haseen Lamho Ko”? This ad featuring Niketan Madhok and Sushma Reddy (mine favorite) is a huge hit these days. On Orkut, more often you can see this ad featuring in everyone’s favorite videos list. People are making “Haseen Lamho Ko” as its ringtones and caller tune.

Imagine, showing this 2.30 minutes advertisement at the prime time slot, and paying nothing! Reason, “Haseen Lamho Ko” is been played on the top music channels, over and over again, as a song. Coke is not spending a single penny to these music channels to show the advertisement. Moreover, Music channels are bound to play its music video, due to its popularity.

Srinivas Murthy, GM-marketing (Flavours), Coca-Cola India agrees “When the Limca ad was first aired, it was a 40-second TV commercial for which we had to pay the channels,” he says. “But when we started getting innumerable requests on our toll-free number for the song, we thought why not scale it up.” Murthy feels that music channels are only too happy to play “Haseen Lamho Ko” over and over again because it has all the elements of a music video — great visuals and an engaging background score. “And in the video the Limca brand is not too much in your face either,” adds Murthy. “This doesn’t put off the viewer even if he watches it a number of times.”

That’s called intelligent marketing!!! Three cheers to Limca’s “Haseen Lamho Ko”!!!

See the ad here - "Haseen Lamho Ko"

Ref.- Economic Times

EMAMI.. Going Britannia’s way !!!

“Tin tin tin tin”… Remember this Britannia signature tune! Britannia used this signature tune successfully to link all its brands in a common thread. Now Emami is going Britannia’s way. Emami has planned to come with a sign-off tune for its brands in advertisements (April onwards).

Emami group of companies’ director Aditya V Agarwal said: "The Company has more than 25 brands under its umbrella, but all of them are not power brands. Since the brand equity of our lesser known brands was getting lost, the sign-off tune will help the smaller brands to ride on the huge acceptance and popularity of our power brands."

As per me, it’s a smart idea, but Emami shouldn’t expect any radical shifts in sales! It’s just a brand building exercise! Yes, the lesser known sub-brands of Emami will get a little push. But does Emami holds enough Brand equity that consumers will buy, just on its name? I have lot of doubts on this aspect.

A Rs 2,000 crore diversified group, Emami owns power brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, Himani Fast Relief as well as the entire range of Zandu Pharmaceutical products.

Ref.- Economic Times

Tata's "T!ON"...

Tata is planning to enter the Pepsi and Coke's den. Tata Tea, has launched non-carbonated beverages as "T!ON". Due to the strong presence of Pepsi and Coke, the barriers to entry in this industry were really high. Tata's only, with their humongous distribution presence in India, can have dared to enter this monopolized market. Parle Agro (Frooti and Appy) is fighting the battle with the giants of the beverage industry, in India.

As per now, T!ON is under concept testing. The brand has been launched in a small way, only in Chennai region. The product has been launched in three flavors-Mango Rush, Peach Punch and Apple Buzz. If the consumer's reaction is positive, sooner the brand would be made available to every retail store, pan India.
Tata's can gain super-normal profits if they are able to establish their brand T!ON. The journey would be tough, and the toughest challenge would be the Positioning and Price. The 400 ml bottle has been competitively priced at Rs 22. I believe, its smart pricing. Because, consumers don't really differentiate between a 400ml. bottle and a 500 ml. bottle. Moreover, pricing of Pepsi's 600 ml. bottle is Rs. 20 itself. Thus the just negotiable difference is less.

But, positioning still holds the key to success. I guess, we have to wait for few more months to get our answers!

By the way, I am still confused how the brand "T!ON" would be pronounced!

Ref.- Economic Times

"I VOTE NOBODY..."

Did you know that there is a system in our constitution, as per the 1969 act, in section "49-O" that a person can go to the polling booth, confirm her/his identity, get her/his finger marked and convey the presiding election officer that she/he doesn't want to vote anyone!

Yes, such a feature is available, but obviously these leaders have never disclosed it.

This is called "49-O".
Why should you go and say " I VOTE NOBODY"... because, in a ward, if a candidate wins, say by 123 votes, and that particular ward has received "49-O" votes more than 123, then that polling will be cancelled and will have to be re-polled. Not only that, but the candidature of the contestants will be removed and they cannot contest the re-polling, since people had already expressed their decision on them.

This would bring fear into parties and hence look for genuine candidates for their parties for election. This would change the way; of our whole political system. It is seemingly surprising why the election commission has not revealed such a feature to the public.
Seems to be a wonderful weapon against corrupt parties in India. Expressing desire not to vote for anybody, is even more powerful than voting. So don't miss your chance. So either vote, or vote not to vote (vote 49-O).

Use your voting right for a better INDIA !

Happy "HOLI"day