BJP's "Chintan Baithak"

I was completely shocked when I was told that BJP expelled Mr. Jaswant Singh. Unfortunately, there was only Jaswant Singh(among few) in BJP whom I respected as an intellectual. He was the only man or I should say the Man-Mohan of BJP. He was intelligent, highly qualified and above all, apolitical like many other BJP leaders. If not secular, at least he seemed secular to the general public.

Moreover BJP's "Chintan Baithak" came out with reasons of loss in 2009 general elections. All the reasons were pointing only two things.
Firstly, poor strategy and secondly poor marketing of ideas.
As per me,BJP used all media tools effectively to convey their ideology. But the problem was never in the promotion.
The main reasons for BJP's loss are the other two P's.
Product: The ideology of being stubborn, the ideology of spreading hatred, the ideology of introspecting the past and not planning for the future, the ideology of non-secularism, when mixed together, forms BJP i.e. a poor product. Such a poor product can only be sold to your customers(electorate) once. Soon the customers realize that they have been cheated.
Price: If we would have brought BJP back to power, then the price we had to pay for it would have been huge.BJP's ideology disturbs the social coherence of India. I have always believed that BJP is an Allopathic medicine. They may solve India's problems; but would also give various side-effects(for e.g. hindutva,moral policing etc.) that would hurt our country later.

My dad, who was once BJP loyalist, amusingly used to say, BJP means " Bhaago Janta Peetegi"...