After its immense success in Bangalore and Chennai, Millionaire Homes is now in Hyderabad on 19th and 20th of September, at Novotel. For those who all still unaware with Millionaire Homes event –
Millionaire Homes – the Luxury Living & Lifestyle Show is an exciting new concept in consumer driven business shows: The event is designed as a platform for connoisseurs of lifestyle and fine living to experience some of the finest concepts in luxury living. The event will showcase a host of realty and fine living options from some of the leading home builders across the country. The show also introduces guests to the finest high-end products and services for homes.
Millionaire Homes is very unique in its positioning. When everyone will find a Home Mela where all the builders come and showcase their properties, Millionaire Homes maintains its niche. Properties showcased in Millionaire Homes are luxury properties worth crore and above. Never ever a show has been show hosted in India of this nature.
To be successful, such niche events need unique and experiential marketing. Every other Home Mela depends on ATL advertising through newspaper ads, radio and hoardings to catch the attention of the masses. Millionaire Homes is marketed completely through BTL (Direct Marketing). Dun & Bradstreet (D&B), who have conceived and produced this event, have a huge commercial database of companies and HNI’s tagged on various parameters. In-house call center of D&B call these HNI’s to understand whether they are interested in buying such properties now or not? Accordingly, all interested HNI’s are exclusively invited for the event. Thus D&B has been able to bring in 1500 – 2000 HNI’s per event, interested in such luxury properties.
Moreover, to create the right ambience for these HNI’s, D&B also hosts various sub-events in evening like art-auction, musical concert, wine tasting session and fashion-show. These sub-events acts as incentives for these ultra HNI’s to attend the event and evaluate these luxury properties. If you are visiting Millionaire Homes, also watch out for exclusively designed booths created for each of the exhibitors.
With this initiative, D&B creates an interactive platform for leading luxury and premium brands to engage with customers in an exclusive environment. With a growing number of Indian's joining the ranks of the wealthy with the propensity and ability to spend on fine living, Millionaire Homes presents an excellent opportunity for luxury brands to be associated with this event and engage these customers.
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