Kayastha ki Ladki, Brahmin ka Ladka…

Colors Channel has learnt the trick, how to woo the Indian family audiences. Beating all the other channels behind, Colors’ strategy of mixing main stream family drama with social messages, is proving to be their trump card. Replicating real life issues on small screen and after astounding success of “Baalika Vadhu”, Colors latest venture “Yeh Pyaar Na Hoga Kam” has been an instant success. The tagline “Kayastha ki Ladki, Brahmin ka Ladka…” has brought in many eyeballs to this program. Issues in inter-caste marriages and families giving more importance to petty rites and rituals, without even understanding the essence of it, has been portrayed in the serial. Through this serial, Colors have also tried to catch-hold of the younger audiences, as most of them face the similar problems.

“This is the story of Abeer and Leher's love set against the background of caste politics and class differences. The story unfolds in the picturesque town on Lucknow where a Brahmin's son Abeer falls for a Kayasth's daughter Leher. The show tells the often heard though never-seen-before love story of people from different castes battling their own families and the society in order to unite. The story is a scathing critique on our country's obsession with caste and class.”

“Yeh Pyaar Naa Hoga Kam” program at Colors Channel has brought me back to daily soap dramas. The show reminds me of my hometown back in Uttar Pradesh. It’s a place where everything is divided into castes and classes, from families to politics. The story and screenplay is very realistic and I can vouch for it, as I am able to identify with the characters and situations. One feels the pinch, when things like dowry are discussed; taunts are made over other castes; rituals are given more importance over people, and relatives getting baffled on receiving cheaper gifts during marriages. It is mesmerizing to see such real life drama on television, which everyone must have witnessed in some or other marriage. At-least I have seen my very close relatives doing that. One feels the romance, when the protagonists discuss their issues in backlanes of Ganj on their adjoining roofs, in chilly winters. One feels proud, when families find help from unexpected corners, when their close relatives failed to do so.
I hope this serial will spread the right message and bring some change in the mindsets of people, who are still stuck in castes and classes. I will suggest everyone to experience “Yeh Pyaar Naa Hoga Kam” on Colors. If not entertaining, it would surely be a learning experience.