G for "Greed" or "Generosity"... !!!

Gone are the days when in business, the letter G denoted "Greed". After crisis, people of Europe, Japan and prominently USA are disgusted with these greedy corporations. As if they no more believe in the brands, they trusted before. Now no more, they follow brands blindly. Common man believes that the greediness of these brands and corporations led to downfall of their economy.

So what to do, to win back the trust of the common man!

I guess, corporations need to understand that in today's business arena, there is no room for greed.
To succeed, the letter G should be replaced to "Generosity"!

A corporation need to be more customer responsive, ethical and value driven. Brands need to crush their arrogance and should communicate their "Generosity" through Public Relation (PR)campaigns, Corporate Social Responsible (CSR) Activities and by providing more value to customers through their products and services.

Thus, it introduces new form of marketing, as "Generosity Marketing".

Trendwatching.com discusses this concept and explains how could corporations and brands can have long term success, and can be a step ahead from their greedy competitors.