"YOU” vs. “YOUR BEHAVIOR”...

Why my friends don’t understand me?
Why does everyone don’t like me?
Why I am not getting selected?
Why my product is not selling?

If you get failed in your relationships, in your professional life, or in your business, there is only theory that can bail you out.
The theory of"YOU” vs. “YOUR BEHAVIOR”!

One should understand that it is not "You", who is getting failed; it is "Your Behavior" that is the loser. One needs to understand that, it all about how the world perceives you. It is not about "You". It is all about how you look like, how your behavior is, how do you interact etc. Your friends don’t understand “You”, because the imagery that they have formed about you is not matching with the real “You”. “You” failed to present the right imagery to your friends, the inner “You”! One should not change its inner-self, because there is a risk of losing your own identity. Instead “You” need to change your communication strategy so that the world perceives you exactly in the same way “You” are!

Similarly, in marketing, it is not the product that’s got failed. It is your communication with your customers, it is your imagery in the minds of the consumers, and it is how you are perceived that’s got failed. The brand has failed to present its real qualities to the consumers. Customers form some perception about your product and use their instincts before buying a product. Thus, a brand needs to change its communication strategy and make sure; concerns of its target audience (only) are taken good care.

Hence, it’s not about “You”. It’s all about how the world sees “You”!

Career Mapping Tools in India ?

When we talk about human resource management in India,it seems we are talking of something alien.But no,things are changing.Indian companies are increasingly using career mapping tools to identify what motivates an employee to maximize performance and cap attrition.Yes, the concept of Career Anchor has arrived in India.Companies like HCL Technologies,HUL,Marico,HDFC bank,WIPRO Technologies,Dabur India and KPMG are the few names among many that use career anchor concept to craft career paths of their employees.By being a step ahead,these companies are tailoring its communication to get the best out of their employees by choosing the most effective ways to recognize and reward.Companies are understanding the importance of career mapping,as they have realised,that competitive advantage depends on competent people.Knowing what hooks the employee to work could be the way to have an extra edge over competitors.Today,career anchoring is limited only to senior level management,but soon it will start to go down to middle and junior level management.